The State of Military & Veteran Discounts
Of 4,406 online retailers analysed, 254 offer a military or veteran discount, averaging 16% off.
4,406
Retailers analysed
254
Offer it
16%
Average
15%
Median
By category
Categories with at least 5 participating retailers, most first.
| Category | Retailers | Avg discount |
|---|---|---|
| Other | 41 | 14% |
| Tech | 37 | 12% |
| Health | 37 | 21% |
| Sports & Fitness | 28 | 15% |
| Fashion | 26 | 14% |
| Vitamins & Supplements | 24 | 22% |
| Home | 22 | 17% |
| Travel | 16 | 17% |
| Outdoors | 15 | 14% |
| Personal Care | 14 | 15% |
Top rates
| # | Retailer | Discount |
|---|---|---|
| 1 | Babbel | 60% off |
| 2 | Mysticlabsd8 | 50% off |
| 3 | CBDFx | 40% off |
| 4 | Cbdmd | 40% off |
| 5 | Budget | 35% off |
| 6 | Ledgeloungers | 30% off |
| 7 | The PopCorn Factory | 30% off |
| 8 | forwellness | 30% off |
| 9 | Betsey Johnson | 25% off |
| 10 | Z Gallerie | 25% off |
Methodology
Based on 4,406 online retailers with verified data, analysed in June 2026. Each fact is checked directly at the retailer's own site. To keep the figures honest we exclude implausible values as extraction errors — for this report, discounts outside 1–70% are omitted. Offers can change; the verification date above indicates recency.
Source: value.us. You may cite these figures with attribution to value.us and a link to this report.
Explore the live data: browse all retailers with this deal.