Maybe General Motors should have tried offering coupons on Facebook.
That’s the gist of a new report from Wildfire Interactive. The study looked at 10,000 randomly sampled Facebook campaigns to see which got the highest response rates and earned media. Among the findings were a lack of correlation between the two. The campaigns that got the most earned media were not the ones that got the highest response rates.
If you’re looking for the latter, then coupons, giveaways and sweepstakes are the way to go. If you want people to share your posts, though, then try “pick your favorites” queries, quizzes and trivia contests. Read more…
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