If you’ve ever been stuck in the checkout line behind someone redeeming a handful of paper coupons, you know that many people are still clipping them in the traditional sense.
That’s changing, though. In 2011, 53% of redemptions are still done with paper coupons, but Internet-based redemptions are creeping up. By 2014 or so, most Internet couponing will be the norm, according to research from Promotional Codes, which created this infographic. This shouldn’t be too surprising. Fewer people are subscribing to traditional newspapers and getting the Sunday edition, which is stocked with free-standing inserts Read more…
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