Category: Marketing

13 Strategic Ways Businesses Can Use Coupon Codes

Scott Gerber is the founder of Young Entrepreneur Council, a non-profit that promotes youth entrepreneurship. The YEC recenty launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs grow businesses via live video chats. The online coupon seems like a simple, straightforward way to increase conversions, but that’s not necessarily the case. Rock-bottom…