Scott Gerber is the founder of Young Entrepreneur Council, a non-profit that promotes youth entrepreneurship. The YEC recenty launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs grow businesses via live video chats.
The online coupon seems like a simple, straightforward way to increase conversions, but that’s not necessarily the case. Rock-bottom discounts (see: Groupon) can actually have a negative effect on a booming web business.
Instead of using coupon codes to spur sales at checkout, savvy business owners are finding ways to leverage discounts to track customers, build affiliate relationships and more. Read more…
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